Bollywood needs to work on marketing strategies: Irrfan

  • mandy
  • 1 Year ago
  • 0  Comments
  • 50  Views
  • (0)
  • story
Bollywood needs to work on marketing strategies: Irrfan

Mumbai, Dec 8 (IANS) Actor Irrfan, who has had the opportunity to work in both Hollywood and Bollywood films, feels that the Indian film industry needs to work on the way they market their films.

"There are few areas we still need to work on, like the release of the film. The way it is planned in America, we still need to find that system. They find the right audience for the film. They really work on what kind of audience is going to watch this film and they release accordingly," he said.

"We find a formula and we apply that formula to every film. We have similar ticket rates, we have similar way of promoting it; we have similar way of releasing it. The ticket rates for a Rs.100 crore budget film and Rs.5 crore budget film are the same. We really need to work on this system," he added.

Irrfan became a prominent face in international cinema after acting in films like "Warrior", "A Mighty Heart", "New York, I Love You" and Danny Boyle's multiple Oscar winning film "Slumdog Millionaire". His most recent release is Ang Lee's "Life Of Pi".

The 45-year-old star feels Hollywood films always have a hidden meaning in them.

"When we make a film, whatever is there on the surface is still there on the surface and there is no layering beneath it, but if you take big Hollywood films there are things that are hidden beneath it. There is something they are trying to suggest to the audience," he said.

"For example Shakespeare, whatever he is trying to say is hidden, though it's a drama but the message he is trying to give is all hidden. When an intellectual person watches 'Slumdog Millionaire', he relates to it in a completely different manner, when a child will watch 'Life Of Pi', he will take it differently. That's what we need to strive and that's what our next generation is going to do," he added.

(For updates you can share with your friends, follow Taaza News on Facebook, Twitter and Google+)

Source  news.taaza.com
Tags       work

Related News

Bollywood is known as 'item number' abroad, Irrfan calls for change

Bollywood is known as 'item number' abroad, Irrfan calls for change Bollywood is known as 'item number' abroad, Irrfan calls for...

news.taaza.com: (5 Months ago)

Abu Dhabi, Nov 12 (IANS) Indian cinema needs to speak a universal language and change the world's perception about Bollywood being an "item number", says Irrfan, who has been in the news for his work... Read more

Submitted by: amitatr

Bollywood misuses character actors: Irrfan

Bollywood misuses character actors: Irrfan Bollywood misuses character actors: Irrfan

news.taaza.com: (1 Year ago)

New Delhi, March 15 (IANS) He believes his unique choice of work made it tough for filmmakers to "fit" him in a "box". But acclaimed actor Irrfan genuinely feels Hindi cinema needs to pay attention a... Read more

Submitted by: chandan

Bollywood is known as 'item number' abroad, Irrfan calls for change

Bollywood is known as 'item number' abroad, Irrfan calls for change Bollywood is known as 'item number' abroad, Irrfan calls for...

ibnlive.in.com: (5 Months ago)

Indian cinema needs to speak a universal language and change the world's perception feels Irrfan. Read more

Submitted by: nitin

Bollywood changing, curvy actresses are in  (Cinema Trends)

Bollywood changing, curvy actresses are in  (Cinema Trends) Bollywood changing, curvy actresses are in (Cinema Trends)

news.taaza.com: (3 Months ago)

New Delhi, Jan 16 (IANS) Curvy actresses are in vogue. The likes of Sonakshi Sinha and Huma Qureshi are the antithesis of the anorexic look, the so-called size-zero, once a fad in filmdom. The game c... Read more

Submitted by: nitin

Yo Yo Honey Singh wants to pause Bollywood career

Yo Yo Honey Singh wants to pause Bollywood career Yo Yo Honey Singh wants to pause Bollywood career

news.taaza.com: (2 Months ago)

Mumbai, Feb 15 (IANS) After churning out hit after Bollywood hit in 2013, rapper Yo Yo Honey Singh is all set to take a break from Hindi film songs to focus on his non-film career. He is also excited... Read more

Submitted by: superpreet

Bollywood reacts to Pran's death

Bollywood reacts to Pran's death Bollywood reacts to Pran's death

news.taaza.com: (9 Months ago)

Mumbai, July 13 (IANS) Bollywood stars who worked with Pran in films speak about their association with the late actor. Mala Sinha: "I didn't do that many films with him. But one of my major hits, '... Read more

Submitted by: sanju

Actresses who stood out among Bollywood's men (2013 in Retrospect)

Actresses who stood out among Bollywood's men (2013 in Retrospect) Actresses who stood out among Bollywood's men (2013 in Retro...

news.taaza.com: (4 Months ago)

New Delhi, Dec 27 (IANS) Bollywood is a man's world, they say. But female screen scorchers like Deepika Padukone and Sonakshi Sinha surprised the audiences and critics with their performances this ye... Read more

Submitted by: sanju

Second shot at Bollywood, with new look, fresh scripts

Second shot at Bollywood, with new look, fresh scripts Second shot at Bollywood, with new look, fresh scripts

news.taaza.com: (5 Months ago)

New Delhi, Dec 3 (IANS) Bollywood boys like Luv Sinha and Harman Baweja, whose past films bit the dust at the box office, are up and about to try their luck at the big screen once again. They sport a... Read more

Submitted by: abhishek



Taaza News Subcategories

 

Subscribe to the Latest headlines

 News  Lifestyle  Technology
 Sports  Entertainment

Frequency: