'Chauvinist' label in trousers spark Twitter row

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'Chauvinist' label in trousers spark Twitter row

London, March 6 (IANS) A clothing company sparked a Twitter outcry after the label in a pair of its trousers suggested it is the women's job to do washing.

Madhouse, a nationwide chain of discount men's clothing stores, was branded "shameful" and "outrageous" by hundreds of Twitter users Monday, because of the label's washing instructions to "Give it to your woman", The Telegraph reported Tuesday.

The beige pair of chinos in question were purchased in London at Madhouse's flagship Oxford Street store last month. The incident shows the power of Twitter to embarrass companies which make such gaffes.

Vanessa Truskey, a publicity executive, commenting on the Madhouse trouser label, tweeted: "Lately I can't tell which decade I'm living in. What brand are those trousers?! I can only assume that's a joke."

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Tags       twitter row

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