'Indians have good taste, but not enough patience'
New Delhi, Nov 11 (IANS) Indians have good taste and great culture, but they are not patient enough to wait for the delivery of a unique product, says French chandelier designer Regis Mathieu who plans to introduce his luxury lighting brand Mathieu Lustrerie in this country.
Talking about the market of chandelier in the country, Mathieu said: "People (in India) have good taste and great culture. But they are not patient enough to wait for the delivery of a unique product. They want everything very quickly."
"What is funny is that the art deco style in India is closer to the French taste, whereas the lifestyle is similar to the British. People are learning very quickly due to the reach of media in India. I think now especially chandeliers take an important part in the house and people have begun to value it," he added.
If he appreciates growing tastes of Indians for luxury items, he is equally fascinated by the country's art and culture.
"India is a potpourri of art, heritage and culture. There is much to learn and so much to give back," Mathieu, who has been the face of his family business for over 20 years now, told IANS.
"India has always been a source of inspiration for me. India's beauty and rich culture have forever captured my heart and soul. In fact, I have a house in Chattarpur (in south Delhi), which I use when in need of a fresh outlook."
When it comes to luxury brands, he feels that there has been a growth on a "phenomenal rate" in the country, "making it the perfect time to set up shop."
He feels that since luxury products cater to a niche market, winning customer loyalty is most important.
"It is more about providing what is sought - and providing it with unmatched quality. The idea is to maintain loyalty, not numbers," he added.
The French lighting brand is a household name in Europe and a favourite at fashion houses such as Louis Vuitton, Chanel, Cartier, Hermes and Christian Dior.
Mathieu Lustrerie's masterpiece chandeliers can also be admired at the Philadelphia Academy of Music, the Opera Garnier in Paris and Monaco and the iconic Hall of Mirrors at the grand Chateau de Versailles.
The brand, established by Regis' father Henri in Gargas in 1948, not only creates high-end lamps, sconces, chandeliers and other lighting products but also restores and replicates antique chandeliers.
At Mathieu Lustrerie each item is made in tandem with the environment, the occasion and the purpose.
"All products reflect the love of art, history and beauty. What sets us apart is that we focus more on producing works of art than mere lighting. In India, I hope to find people who can share my passion for beautiful creations. The idea is to let people personally select things they like for their homes," he said.
(Nivedita can be contacted at firstname.lastname@example.org)