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Ford And Jimmy Fallon Turn To Twitter For Help Writing Lincoln Super Bowl Ad

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Ford is launching a big marketing campaign to revive its Lincoln brand, and apparently Twitter will plan a big role in those efforts. according to a story in Bloomberg. The automaker has hired Jimmy Fallon to write Lincoln's first-ever Super Bowl ad, which will be based on tweets. Neither Bloomberg nor the #SteerTheScript website offers many details about ho... Read more

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Source  techcrunch.com
Tags       lincoln bowl twitter jimmy ford

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